History and Backstory

Backstory for Howling Hollow: The Forest of Fear

When I was designing the land's title treatment and logo, I was faced with several options and several more questions. What best represented the land and captured its dual nature? Should I use the original title treatment from Forest of Fear? Could this be something that exists in the story of the land, or would it be strictly for marketing purposes? Ultimately, I decided to make the city seal and the logo one in the same, focusing on the town's history with its three most characteristic landmarks: Bubba's Garden Restaurant (the old plantation house), the Windmill Villa at Washboard Suites (a replica of the original windmill), and the forest itself. I integrated gothic linework with sort of a wrought-iron look to push the historical aspect further, then capped it off with a full moon (to help set audience expectations).

    Located in central Georgia, Howling Hollow was a surprisingly secluded community inside of the haunted and aptly-named Forest of Fear, which is also technically within that town’s jurisdiction. The town itself dates back to Georgia’s Antebellum days (1819, to be exact), when vampire Count Werdna moved to the United States and established his funeral home in the forest. One year later, the town’s legally-recognized founder, a mountain man named Banjo Buffalo, arrived in the area and officially established his cabin on the edge of the Lake of Despair. Most of Banjo Buffalo’s life is shrouded in mystery, which has since led to many stories surrounding him. These stories are more tall tales than the town’s actual history, but what has been confirmed historically is that he was indeed a banjo player and that he won the town’s first-ever banjo duel (the loser is lost to history, though imaginative storytellers like to say that he dueled a musically-inclined bear). One year later, in 1821, the town was officially founded.

    Since then, the town has grown to a considerable size, though most of the land owned by the town is still forested and wild. Almost all of it is haunted and is a strange magnet for all kinds of monsters, which have decided to take up residence here throughout the years. Unusually for how most people would perceive these monsters, most of the monsters leave the townsfolk alone, even integrating into their community. Yet, even the best often falters. That made fabled monster hunter Arthur Van Helbrick’s presence welcome when he moved into town in 1968.

    In 1995, the town also begrudgingly received a new resident. After being fired from the Bradford Rant Institute of Cosmic Kinesis the year prior, mad scientist Billy Lugosi established himself in town. At first, everyone just ignored him, but when his first experiment resulted in a monster that terrorized the townsfolk and burned down the original windmill, he was chased out of town, where he established himself in an abandoned castle near Count Werdna’s Funeral Home. After luring brilliant, but deformed, scientist Igor into his employ in 1996, the castle became a crazy laboratory, where Billy’s frequent experiments have almost always resulted in disaster.

    In 2011, a married couple, Mary and Leo Rawlins, accidentally drove into the forest after an error from a construction detour sign sent them the wrong way. During their stay, they encountered many of the horrors that the forest houses, while unintentionally causing the death of the town’s founder, Count Werdna! After paying witness to many of the town’s traditions, they left unscathed physically. However, Mary was so reviled by her experience, she wrote a travel book about her experience, titled Cities That You MUST Absolutely, Positively, Stay Out of to Avoid Being Eaten Alive!!!.

    11 years later, in spite of the warnings that Mary Rawlins gives in her don’t-travel-there guide to Howling Hollow and the Forest of Fear, readers who had made the book into a bestseller have turned the forest into an extreme excursion. When stories of the Forest of Fear reached the ears of a world populace that has become weary of a year of Covid-imposed isolation, they found themselves inexplicitly drawn to the town.

    Overnight, the town had turned into an unexpected tourist destination that no one ever imagined that it would become. Used to living isolated, the town’s quirky inhabitants convened for a midnight meeting at the Chamber of Commerce, in order to allow the town’s monster population to have a say in the matter. Addressing the increased revenue that the town’s shops have seen, and Chef Dracula being delighted at the new faces enjoying his delicacies, it was decided that the town would take advantage of the situation as quickly as possible.

    With reckless abandon, the townsfolk transformed their quaint, haunted town into…a tourist trap. Now seeing Mary Rawlins’ book as good publicity, the Chamber of Commerce stocked their shelves with copies to meet demand. Washboard Suites responded by building a new wing to their hotel, then opening the first-floor dining room to all guests, even those not staying at the hotel. The once-reclusive Billy Lugosi decided to open his laboratory to peering eyes, while the overworked and underpaid Igor turned his trailer home into a stand selling off old lab equipment. The Quick Animal Hunters’ Society took it upon themselves to turn a member’s house’s front yard into a community barbecue, Dracula’s kitchen staff is now working overtime at Bubba’s Garden Restaurant, rotating shows at the Howling Hollow Repertory House have started to sell out, and Weird Wares Pawn Shop is selling out of the strange and unusual. Even normal townsfolk have gotten in on the act, with homeowners turning their houses into literal pop-up storefronts and banjo players intentionally pissing each other off just so they can duel with their banjos for the curious tourists.

    Though he never returned to the town after being fired from the Bradford Rant Institute of Cosmic Kinesis, Torgo, now in the cruise business, took interest in the unexpected tourism boom and decided to diversify his company’s portfolio. He established a state-of-the-art travel office in the heart of Howling Hollow, and for those who wanted to see the forest for themselves, he added a jeep tour that allows for a safe encounter with the “horrors” of the forest. However, as the forest’s monsters discovered that life would be much easier for them if they found work instead of foraging for food, they joined Torgo’s ranks, but subsequently became, well, not scary. Therefore, most of the encounters on the jeep tour are hired monsters that are paid to be scary, with varying results.

    In addition to this, Torgo also funded the restoration and guided tours of the long-abandoned funeral home that Count Werdna used to call home. Guided tours now allow guests to once again visit this derelict funeral home, which in some areas has been overtaken by flesh-eating mutant kudzu (off-limits, for obvious reasons). While some tour groups have purported that they believe that something…else may still live there, no evidence has been found to prove this. All tour proceeds go towards the funeral home’s restoration.

    The only resident that has decided to shrink away from the town’s newly-found commercialism is monster hunter Arthur Van Helbrick. While he’s glad that the monsters of the forest have found jobs in town instead of continuing to eat people, he also is leery of the commercialism that the change has brought. Already, the neighboring Lycan Works Lumber Yard has opened its doors to allow tourists to, as they say, “mill around” (get it?), but should someone from a far-reaching region of the globe come to him, interested in learning the ways of his craft, he might consider their offer.

    That all was one year ago. The time is now (2023), when the residents of this quirky and spooky town have established themselves as anything from practical businessmen to snake oil salesmen willing and capable of cheating tourists out of their money. The throngs of tourists are still coming, and now, that includes you. The townsfolk and the monsters of the forest have never lived better, having all of the food and shelter that they ever wanted, but something…else has awakened in the forest. Monsters believed to have adapted in the wake of having no competition, tourists on the now-dubbed “Torgo’s Terror Tours” have reportedly seen bizarre, ethereal, and unmistakably inhuman creatures dwelling in the forest. Reports of a slender man, a feral daylight werewolf, and an uncanny rat-like spirit inside of the funeral home have made their rounds with tourists, but the town’s mayor has assured everyone that there is no truth to these stories. Arthur, however, is not one to take risks with the supernatural, so he built his own protective monster hunting roaming vehicle should he need the help from the tourists in any of his future monster hunts. Now, brave traveler, it is your time to step into Howling Hollow: The Forest of Fear.

Theme and Design Language

This collage of reference images is what I feel best captures the look of the town. I wanted something that felt worn and old, but also changing with the times, while also showing some tension between the built-up, maintained, orderly town and the organic, foreboding, and mysterious forest. In short, I wanted this land to feel like a town plucked right from the modern South, with mysterious and spooky embellishments added where appropriate, NOT a land built out of Halloween decorations.

    While the land is a recreation of Howling Hollow from the 2011 animated film Forest of Fear, the theme of the land is the depths that extend beyond the outer appearance. Those depths can reveal many things, both good and bad, but they are usually out of sync with what outward appearances say. Generally speaking, a common theme in the land is "appearances can be deceiving."

    The land has two halves. The town of Howling Hollow is a derelict hillbilly town that has seen itself resurrected due to the recent surge of tourism. Everyone is trying to make the town look as presentable as possible, but it doesn’t always work. The town has a small-town Deep South feel to it, with the Howling Hollow Repertory House and the inside of Torgo’s travel office being the only really modern developments in town. Despite being at the edge of town, the plantation house that houses Bubba’s Garden Restaurant seems to loom over the rest of the community, a reminder of the town’s unfortunate past.

    The forest is literally a different beast altogether. Gone is the Southern charm from town, replaced by gnarled and enveloping trees that are only broken up by the remains of an old building or two. It is clear that the town used to be much bigger, but the forest seemingly has a mind of its own and has made other plans. Even the funeral home, which is in a constant state of restoration, can’t fight back the encroachment from the forest’s gnarled grasp. The only building in this area that has not fallen into disuse is Billy Lugosi’s laboratory, the only inhabited building in the area.

This color palette gives a good idea of the type of atmosphere that I want in the land. I'm not going to religiously stick with these colors (even the land's title treatment breaks from this set-up), but this is the jumping-off point for using color in the land, then branching out from there. Essentially, I wanted to capture a darker mood that wasn't too alienating for anyone who is easily scared, leaning on earth tones that still allow bold colors to pop when they are used.

Town Culture

    Being located in the U.S. state of Georgia, the town’s culture feels like an organic off-shoot of Southern living (that is, Southern living that is now embracing change and difference, made all the more natural since literally everyone in town has grown up beside a forest full of monsters). With that said, there are parts of life in town that could only exist in a place like Howling Hollow, which are as follows.

Laws – Howling Hollow was officially recognized as a town in 1821, and since then, has formed its own local laws that are enforced by Sherriff Bubba Barley and his officers.
  • Windmill Tax Act of 1995: All residents of Howling Hollow with a taxable income must pay 0.01% of their annual salary to the city’s Windmill Fund to support the monthly reconstruction of the windmill. Aiding in the rebuilding efforts of said windmill is considered voluntary and cannot be used to excuse payment of said tax.
  • Monster Citizenship Act of 1971: Any monster who moves out of the forest and settles into town as a resident must complete due process to apply for U.S. citizenship. During this time, the monster in question cannot maim, mutilate, harm, insult, cause distress to, diss the mama of, or kill any citizen. Otherwise, said application will be automatically denied. Ghosts are not covered by this act, due to their immaterial nature and the fact that they seemed to be tethered to the sites of their deaths. (Amended in 1978 to include locally-owned livestock under citizen protections)
  • Inhuman Voter’s Act of 1973: No resident of Howling Hollow shall be denied the right to vote, hold public office, campaign, or petition based on race, color, sex, age, height, state of living, species, zombification, wolfish behavior or appearance, vampirism, or any other protected attribute.
  • Election by Banjo (adopted 1822): The town’s mayor is to be determined on a yearly basis based upon a Banjo duel between every candidate, to be held in the town square annually on February 2. The winner, picked by popular vote, will serve the role of mayor until the next mass banjo duel the following year. (Repealed in 1871; replaced with State of Georgia voting laws)
  • Mutant Kudzu Emergency Statute (adopted 2002): Due to its carnivorous nature and the threat that it poses to our town’s citizens, Billy Lugosi’s Mutant Kudzu is hereby declared a health and safety emergency. All areas of town that the weed has consumed are hereby condemned until proper removal is in order and all residents that find any sprouting on their property are asked to remove the weed as safely as possible. Residents are otherwise not permitted to come into contact with the weed in any way, shape, or form.
  • COVID-19 Recovery & Guidebook Exploitation Act of 2021: In an effort to rebuild Howling Hollow in the wake of the recent COVID-19 downturn and to take advantage of Mary Rawlins’ infamous travel guide about our fair city, Howling Hollow is now officially recognized as a tourist destination. All residents are now eligible to establish businesses in town to aid in this rebuilding of our image.
  • Pig Shower Policy (adopted 2011): Due to a recent odor from a pig shower set up on the lawn of Billy Bob Bulger, all pigs must be showered indoors in a functioning shower.
  • Arthur Van Helbrick Protection Act of 1968: Arthur Van Helbrick, who has just arrived in our town, is hereby protected from the law whenever he kills a monster. All law enforcement is required to stare at a rock in the opposite direction should they come upon Arthur on a monster hunt. (Repealed in 1972; replaced with Community Watch Act)
  • Community Watch Act (adopted in 1972): The Arthur Van Helbrick Protection Act of 1954 is hereby repealed. All residents of Howling Hollow are only to take up arms against a noncitizen monster if said monster is threatening the life of a resident, threatening to destroy property, or is just being threatening, period.
Community Calendar – While Howling Hollow celebrates most of the holidays recognized in the U.S., there are some unique events that occur in town as well, which are as follows.
  • January 1 – New Year’s Day Baskets: Allegedly dating back to the days of Banjo Buffalo, the new year is marked by giving baskets of gifts to neighbors with wishes for the new year.
  • February 2 – Banjo Buffalo Day: Commemorating the day that Banjo Buffalo (supposedly) defeated a black bear in a banjo duel and became the town’s first mayor, Banjo Buffalo Day is marked with a procession of the town’s current banjo players, Banjo Buffalo’s original fried chicken recipe at Bubba’s Garden Restaurant, and an announcement for who will be proceeding to that year’s Banjo Duel Championship.
  • March 10 – Banjo Duel Championship: Annually, the past year’s top banjo duelers gather inside of the Howling Hollow Repertory House for a showdown, which performs to a full house. The winner receives the title of “Banjo Twinger of the Year” and a set of tickets to see three future productions at the theater.
  • July 4 – Independence Day: Just like the rest of the U.S., Howling Hollow marks the 4th of July with a big celebration. However, since the town is in the middle of a dense forest, shooting off fireworks is not possible. Instead, children are invited to run around town at dusk and grab as many lightning bugs as possible and stuff them into lanterns. Taking those and sparklers after the sun goes down, the children carry the lanterns around town to the tune of patriotic songs as the lightning bugs light up the inside.
  • September 10 – Book Fair: Since the local school doesn’t have a big library of books, everyone in town (who is literate) looks forward to the annual book fair, where the “Book-‘Um-Mobile” rolls into town with stacks of books for children. Ever since tourists started pouring into town, the “Book-‘Um-Mobile” has started selling some of its books to tourists for the listed sticker price, nothing less.
  • September 10-October 31 – Haunted Outhouse Scary Maze: For $3, visitors can get a taste of Halloween by navigating this scary maze around the Haunted Outhouse that is hosted by the Howling Hollow Repertory House.
  • October 31 – Monster Sell-Out Day: Long before the monsters were hired by Torgo’s Atlantic Excursions, the monsters of Howling Hollow would charge a fee to any paying resident to stand on their client’s front lawn for Halloween. Since some of the monsters view this practice as selling out their kind for those too lazy to decorate for Halloween, the unfortunate name stuck with the monster community.
  • November 20-December 31 – Christmas in Howling Hollow: Christmas is celebrated by everyone in Howling Hollow (sans Zella Wundre and Baa Lak Creame), but the festivities take a slightly different turn. Everyone has their own Christmas Trees, but without any major shopping centers, everyone’s Christmas shopping is done at the holiday gift market, where all of the shop owners set up booths to sell Christmas trinkets. Considering Howling Hollow’s residents though, these trinkets can be…eccentric.
Nomenclature

    In order to convince the guests that they really have set foot into THE Howling Hollow, there is a certain language that is used that refers to duties, locations, each other, and more that sets up the idea that this isn’t quite a theme park land, but something else entirely. Ideally, this specific nomenclature is to be used by everyone on-stage to refer to the topics in reference, but since this land is set in the real-world U.S. State of Georgia, the nomenclature is somewhat minimal and specific. It is as follows:
  • Guests – Travelers; Tourists
  • Employees – Townsfolk
  • Security Guard – Lawman
  • Rides and Attractions – Experiences
  • Characters – Residents
  • Shows – Cultural Demonstrations
  • Souvenirs – Novelties
  • Food – Grub; Vittles
  • Land Exits – Departure Routes
  • Lands Outside of Howling Hollow – Outside City Limits 
Otherwise, use the words that you would normally use for everyday life. Speaking with a Southern Accent is not required, but preferred.

Employee Roles

    When you work anywhere in Howling Hollow: The Forest of Fear, you are playing the role of a townsfolk, so live up to that reputation! Your work location will determine how you play when interacting with the tourists coming into town (the guests), but there are some general parameters to follow when “inhabiting” the town of Howling Hollow:
  1. Howling Hollow: The Forest of Fear was created to be entirely canonical to the Mustache Maniacs Film Co. Cinematic Universe, even though the land is designed to stand alone. While this does mean that you are inhabiting the same universe as these other characters, you cannot be intimately involved with any of them! In other words, you cannot be related to, close friends with, or romantically involved with any of the characters from the official canon.
  2. It is no secret that monsters make up a large part of Howling Hollow’s population, but you cannot be a monster yourself. You are human, period.
  3. Going back to the land’s status as being fully canonical, that does mean that there are some world events that you would be familiar with. With that said, there are many more events from the various stories, movies, comics, and more that you would know nothing about. Only make reference to events that your character would realistically know about.
  4. In addition, since this land takes place in the year 2023, you do not know about any events that happen after that year in the canonical timeline.
  5. On top of this, the movies, stories, comics, and more are not referred to as such, since in this world, you didn't read about or watch those events on a movie screen. Rather, you lived through them.
  6. You would also know about Mary and Leo Rawlins passing through town and maybe some rumors about their misadventures, but you would not know anything more than that.
  7. If anyone asks, Howling Hollow is in Georgia, somewhere along the I-85 south of Atlanta in the darkest part of the woods. Only use broad strokes in telling guests where “exactly” in Georgia they are.
  8. Once a month, all of the locals gang up on Billy Lugosi’s latest monster, chase it into the Windmill Villa, and burn it to the ground with the monster inside. Unless you work at Monster Lab Party or Old Lab Junk, you have participated in this monthly event (yes, even security).
    Working within those parameters, the following are the roles that employees play in each location. Any location that is not listed just follows the general land rules and nothing else.
  • Bubba’s Garden Restaurant: You are part of the staff for this fine restaurant, working under the direct supervision of Chef Dracula! Your role in the restaurant is the same as in any fine dining restaurant, but now you have to remember that the big boss is a vampire (albeit one who has turned from feeding upon humans). It is also worth mentioning that no one is allowed upstairs, due to the fact that a wrathful ghost haunts the second floor. Use these facts when interacting with the diners!
  • Custodial: You work for the small start-up trash company Muck ‘N Junk Sanitation! They don’t have the money for a trash truck, but you’ve been deployed to your area of town to keep the place nice and clean! No one has seen the boss, but rumors have circulated that your boss is a swamp creature that likes to eat trash.
  • The Enticing and Exciting Elixirs of Edmund Éclair the Eighth, Esquire!: You are a snake oil salesman who is helping Edmund Éclair sell off his “miracle cures,” so have fun with the guests! Hype up what the guests are purchasing, encourage them to buy more, and show off what’s for sale!
  • Fortune Foretold Frosted Flavors: You may not be from Romania, but you are a mysterious ice cream shop worker who sometimes talks to the tourists in cryptic ways! Your boss, Zella Wundre, supposedly knows exactly who will order what and when, but she rarely appears unless she wants to play her elaborate Romani-crafted banjo for the customers.
  • Ghoul Eats Sweet Treats: You are a worker for this fun and culturally-relevant candy shop, under the supervision of Fotsianondre shop owner Baa Lak Creme! Your boss is friendly and offers great benefits, but you know not to cross her bad side.
  • Howling Hollow Repertory House: You are a theater usher who is astute and ready to help! You know that the theater is haunted, and sometimes can sense the presence of the ghost as you go about your shift. How you react to working alongside the ghost of a dead actor is all up to you!
  • Hunter Society’s Barbeque: You are a member of the Quick Animal Hunter Society, which prides itself on hunting for food! Some members hunt with a rifle, while others prefer to use a bow and arrow. Even more like to make veggie barbeque meals for the tourists. You get to tell guests what kill you contributed to today’s meal, but remember this hard-and-fast rule: no hunting and eating monsters!
  • LycanCoaster: You are an employee for Lycan Works Lumber & Supply Co., and your job is anything but boring! You are constantly checking that orders are being fulfilled, that new shipments are arriving, and that the numbers add up. After the preshow, you are also helping Arthur Van Helbrick recruit the tourists for his werewolf hunt.
  • Monster Lab Party & Old Lab Junk: You are an aspiring mad scientist who is learning from the, ahem, best in conducting mad science! How unhinged you are is up to you, but also remember that the guests are here for a tech demonstration, so make sure that you’re excited to see the tourists as well!
  • Plate ‘O Mean Vittles: You are a staff member for Washboard Suites! The hotel is a bit rough around the edges, but everyone tries to keep it up. Since you work at the hotel, you know firsthand about the monthly torching of the Windmill Villa, so how does that make you feel? Remember that you were part of the angry mob that caused it to burn down in the first place!
  • Security: You are a police officer working for the town of Howling Hollow! Incidents in the town are a rare occurrence, so have fun telling guests about the utterly petty crimes like tractor speeding and pig kissing that you’ve stopped. Torgo’s Terror Tours, Torgo’s Travel Supplies,
  • Funeral Home Gifts, & Vampire’s Vengeance: You are a travel agent and tour guide working on behalf of Torgo’s Atlantic Excursions! You have what is perhaps the cushiest job in town, though how you feel about working alongside domestic monsters is up to you. Your monster coworkers are completely docile, however. Be aware that you know nothing about the wild and deadly monsters awaiting on the tours that you are hosting.
Up Next: Land Overview (with Technical Layout)

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